Appeal for Donations to Combat COVID-19


Institute of Rural Management (IRM) has a special concern for the distressed and downtrodden, especially in the times of natural calamities and step forward to support them in any way we can. While the world is struggling to fight an invisible enemy; IRM foresees the real enemy, i.e. hunger. Starvation is more lethal than the virus and has the propensity to kill the marginalized segments especially children and women, well before Covid-19 strikes. During these difficult times, this deprived lot is facing the naked reality of malnutrition and food shortage as a result of losing their livelihoods. This underprivileged population has lost their dreams and hopes which would cost dearly to our shared future of a prosperous Pakistan.

During these hard times, Institute of Rural Management distributed cash and ration among the deprived. IRM collected PKR 2.2 Million from individual donors from Pakistan and abroad, One month ration was distributed among 702 individuals from Punjab (Lahore), Sindh (kemari) & Islamabad.

PKR 7.3 Million of Cash was distributed in 848 individuals from South Punjab. IRM also raised awareness about COIVD-19 to 0.2 million individuals through SMS and Social Mobilization.


The coronavirus pandemic is a global crisis and we need to act together to fight it. The Covid-19 outbreak and subsequent quarantine of communities has caused many households to lose their livelihood and income. The government is working at the national level to minimize the loss of life and provide social and economic support in the best possible ways through its various programmes. At this point, we have witnessed lockdown countrywide and people especially from the underprovided and underprivileged households and communities are still waiting for your support. Because this crisis not only restricts daily routine commerce and mobility but also effected daily-wage workers without any income.

IRM is; as always committed to being there for the community and marginalized households when they need us the most. IRM is requesting Sadqah, Zakat and donations during this crisis to providing essential relief to impacted communities.

It time to act immediately!


IRM Complex
#7, Sunrise Avenue, Park Road,
Near COMSATS University, Chak Shahzad
Islamabad, Pakistan.

Tel: +92 51 8742201-7

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Payment Methods

Bank Transfer

To make a donation directly via bank transfer, please use the account details below:

Title of Account:                                  INSTITUTE OF RURAL MANAGEMENT IRM

Account:                                              000243907243

Branch Code:                                       0109

IBAN:                                                    PK78UNIL0109000243907243

Branch Address:                                  CORPORATE CENTRE BRANCH ISLAMABAD

Name of Bank:                                    United Bank Ltd (UBL)

Please notify us when you have made your donation by emailing us at: and we’ll send you a receipt.


IRM Head Office
IRM Complex
#7, Sunrise Avenue, Park Road Near COMSATS University,Chak Shahzad
Islamabad, Pakistan.
Tel: +92 51 8742201-7
Fax: +92 51 8742208