Our Projects

UNICEF-Young Sehat Muhafiz

The world is closer to eradicating Poliomyelitis than it has ever been. It is evident that now only three countries, Afghanistan, Nigeria and Pakistan are accounted for Polio cases since last year. Behavioral change in communication strategies through social mobilization of various community groups and targeted community engagement is essential for public to keep immunizing their children. Polio Eradication Initiative (PEI) UNICEF Pakistan is planning to involve children as Mascot of Change in existing communication interventions.
In this context, Institute of Rural Management is implementing a project funded by UNICEF to train secondary level school teachers where 14 of such secondary schools have been selected from District Peshawar. Under this project, efforts will be made for polio eradication initiative through social mobilizing school children as a Mascot of Change-Young Sehat Muhafiz.


Project Methodology:

The approach to involving children consists of three activities – Health class, Sehat Muhafiz Games and Sehat Muhafiz Info Sessions. At the first stage, the teachers provide the children with information (Sehat class). After this, they involve them and get them more enthusiastic about their participation in fighting against polio (Sehat Muhafiz Games) and lastly, use their support and participation to influence peers and parents/caregivers with children below five (Sehat Muhafiz Info Fairs).
Pilot Project
Target Beneficiaries:
School teachers

IRM Head Office
IRM Complex
#7, Sunrise Avenue, Park Road Near COMSATS University,Chak Shahzad
Islamabad, Pakistan.
Tel: +92 51 8742201-7
Fax: +92 51 8742208
Email: info@irm.edu.pk
Web: www.irm.edu.pk