Business Development Service section was created in 2010 order to assist and encourage the economic growth and income generation in rural areas of Pakistan. These services improve the performance of the small scale enterprises, their access to markets, and the ability to compete. IRM has successfully created Business Development Groups (BDGs) in the impoverished regions of Sindh and Azad Kashmir. This helps to create employment, generate income and contribute to economic development and growth for rural communities.
The vital purpose of Business Development Services (BDS) is to improve the performance of small enterprises in Rural Pakistan by creating groups or clusters of skilled labour called Business Development Groups under the guidance of competent BDOs (Business Development Officers) which include both men and women to cater to both gender groups. This is a means to achieve higher economic growth and employment, reduce poverty, and meet social objectives.
IRM’s professional business advisers are dedicated to providing entrepreneurs from rural areas with the necessary guidance to enable them to develop and flourish sustainably in the longer run.
BDS has created extensive links between these business groups and the market.
The initial Start Up
Newly trained and promising entrepreneurs with or without recently-formed businesses learn and grow extensively from the guidance provided by IRM’s Business Development Services through various techniques, such as, business and entrepreneurial training, enterprise development, awareness and guidance sessions, assistance in developing strategic business plans etc .
In the last year alone a number of new Business Development Groups have been successfully established and performing exceptionally.
Support for economic sustainability of Rural Business enterprises
Once the newly established BDGs are up and running the remaining issue is that of consistency and sustainability of the groups. The survival of the small scale businesses is crucial during the initial two to three years. BDS steps in by first monitoring these groups with the help of the BDO selected by the organization. It then provides continued supervision under an range of specialist support to ensure the advancement and financial strength of the businesses.
BDS Training Courses and facilities
Since the BDS programme is affiliated with the vocational training unit of IRM, almost all the training courses offered here are often linked to industrial and market linkages as well as entrepreneur through the specialized Business management skills training. They are also designed to suit specific business needs.
The training content for BMST includes introduction to business, types of business including trade, production services, business cycle, marketing and market survey, resource mobilization, profit making techniques, Personal Skills, etc.
Women in Business Development:
Women’s entrepreneurship development is essential for the realization of developmental goals such as economic growth and liberation. With the introduction of micro-credit and the provision of business development services, the current business environment for both rural and urban women has been changing for the better.
Business development services sector helps skilled rural women by:
Youth- tapping into their potential
IRM’s Business Development programme helps guide the youth in Pakistan, to enable them to adopt a positive approach to entrepreneurship and an increased inclination to create their own businesses. In the long-term, the BDS programme is expected to reduce youth unemployment, as young women and men increase their employability for wage employment, their capability to create gainful self employment, or setup their own businesses. The provision of business development services for the youth will serve to:
Develop positive attitudes towards enterprise and self-employment;
Create awareness of enterprise and self-employment as a career option for students in secondary education and trainees in vocational and technical training institutions;
Provide knowledge and practice of the required attributes and challenges for starting and operating a successful enterprise, particularly a small business.
These services are designed to instigate economic empowerment in the rural and underprivileged communities of Pakistan through various ways.
A Successful and innovative venture for IRM is the launch of the IRM bookstore which not only serves as the marketing and branding of the organization but also fulfill the corporate social responsibility by developing products from the skilled expertise of the women business development groups in rural Sindh and bringing them on to a mainstream platform to keep the local skills alive. The handmade products range from small purses to various household ornaments.
BDS is registered with:
Institute of Rural Management
#7, Sunrise Avenue, Main Park Road near COMSATS University,
Tel: +92 51 8742201-7
Fax: +92 51 8742208